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PRIVACY POLICY

PRIVACY POLICY

Effective Date: 19 July 2026

1. About This Policy

This Privacy Policy explains how Helene International Pte. Ltd., trading as Helene Quan (“Helene Quan”, “we”, “our” or “us”), collects, uses, shares, stores and protects your personal data.

It applies when you:

  • visit our website;

  • purchase our products;

  • contact us;

  • subscribe to our communications;

  • attend or register for an appointment or event; or

  • otherwise interact with us.

Personal data means information that identifies you or can reasonably be linked to you.

We handle personal data in accordance with the Personal Data Protection Act 2012 of Singapore (“PDPA”) and other applicable data protection laws where relevant.

2. Information We Collect

Depending on how you interact with us, we may collect:

Contact and order information

  • your name;

  • email address;

  • telephone number;

  • billing and shipping address;

  • country or region;

  • order and transaction information;

  • delivery information; and

  • return, repair or warranty information.

Account and service information

  • account information, where an account is available;

  • appointment or event registration details;

  • enquiries and communications with us;

  • newsletter and marketing preferences; and

  • product or jewellery preferences that you choose to share.

Website and technical information

  • IP address;

  • browser and device information;

  • website activity;

  • cookie identifiers; and

  • information about how you use our website.

We may also collect other information that you choose to provide to us.

3. How We Collect Information

We may collect personal data when you:

  • browse our website;

  • place an order;

  • create an account, where available;

  • submit a contact form or enquiry;

  • request delivery, a return, repair or warranty service;

  • book an appointment;

  • register for an event;

  • subscribe to our newsletter;

  • communicate with us by email, telephone, messaging service or social media; or

  • take part in a promotion or survey.

Certain technical information may be collected automatically through cookies and similar technologies.

We may also receive relevant information from service providers involved in processing payments, operating our website, delivering orders or supporting customer communications.

4. How We Use Your Information

We may use personal data to:

  • respond to enquiries;

  • process and verify orders and payments;

  • arrange shipping and delivery;

  • provide customer support;

  • process returns, repairs and warranty requests;

  • manage customer accounts, appointments and events;

  • communicate with you about an order or service;

  • maintain transaction and business records;

  • prevent fraud and protect website security;

  • operate and improve our website;

  • understand website traffic and usage;

  • improve our products, services and customer experience;

  • comply with legal, accounting and regulatory requirements;

  • establish, exercise or defend legal rights; and

  • send marketing communications where you have chosen to receive them or where otherwise permitted by law.

We will not use your personal data for a materially different purpose without providing further notice or obtaining consent where required.

5. Marketing Communications

Where you choose to subscribe, we may send you:

  • new collection announcements;

  • jewellery releases;

  • exclusive previews;

  • event invitations;

  • newsletters; and

  • brand news and updates.

You may unsubscribe at any time by:

  • clicking the unsubscribe link in an email; or

  • contacting us using the details below.

It may take a short time for your preferences to be updated across our systems.

Unsubscribing from marketing will not stop essential communications concerning an order, payment, delivery, return, repair, warranty request or customer enquiry.

6. Cookies and Similar Technologies

We use cookies and similar technologies where applicable to:

  • operate the website;

  • remember your preferences;

  • support website security;

  • understand website performance and traffic;

  • improve website functionality; and

  • support marketing activities where permitted.

Where required, non-essential cookies will be used in accordance with your cookie choices.

You may manage available preferences through our Cookie Banner or Cookie Settings.

Please read our Cookie Policy for more information.

7. Sharing Your Information

We may share personal data where reasonably necessary with service providers that help us operate our business, including providers of:

  • website hosting and e-commerce services;

  • payment processing;

  • shipping, delivery and logistics;

  • cloud storage and business software;

  • email and customer communications;

  • appointment or event management;

  • analytics and marketing services, where used;

  • information technology support; and

  • legal, accounting and other professional services.

We may also disclose personal data where required or permitted by law, or where reasonably necessary to protect our legal rights, customers, business or website security.

We do not sell your personal data to third parties.

We take reasonable steps to work with service providers that protect personal data appropriately and use it only for authorised purposes.

8. International Data Transfers

Some of our service providers may store or process personal data outside Singapore.

Where personal data is transferred outside Singapore, we take reasonable steps to ensure that it continues to receive a standard of protection comparable to that provided under the PDPA, where required.

9. Protecting Your Information

We use reasonable administrative, organisational, technical and physical safeguards appropriate to the personal data we handle and the nature of our operations.

Access to personal data is limited to persons and service providers who need it for authorised business purposes.

Although we take reasonable precautions, no method of electronic transmission or storage can be guaranteed to be completely secure.

10. How Long We Keep Information

We keep personal data only for as long as it is reasonably needed to:

  • provide our products and services;

  • manage orders and customer enquiries;

  • maintain appropriate business and transaction records;

  • comply with legal, tax, accounting or regulatory requirements;

  • resolve disputes; or

  • establish, exercise or defend legal claims.

When personal data is no longer required, we will take reasonable steps to delete, destroy or anonymise it.

11. Your Choices and Requests

Subject to applicable law, you may contact us to:

  • request access to personal data we hold about you;

  • ask us to correct inaccurate or incomplete personal data;

  • withdraw consent previously given for a particular purpose;

  • update your marketing preferences; or

  • ask a question or raise a concern about how your personal data has been handled.

We may ask for reasonable information to confirm your identity and understand your request.

Some requests may be limited by legal requirements or exceptions.

If you withdraw consent, this will not affect processing carried out before the withdrawal. Depending on the information involved, we may no longer be able to provide certain services or complete certain requests.

We will respond as soon as reasonably possible.

12. Third-Party Websites

Our website may contain links to websites or services operated independently by third parties.

We do not control and are not responsible for the privacy practices, security or content of those third-party websites or services.

We recommend reviewing the relevant third party’s privacy policy before providing personal data to it.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to:

  • our business operations;

  • our products or services;

  • the technologies we use;

  • legal or regulatory requirements; or

  • our privacy practices.

The current version will be published on this website with its effective date.

Where appropriate, significant changes may also be highlighted on the website or communicated through another suitable channel.

14. Contact Us

If you have a question, request or concern about this Privacy Policy or how we handle personal data, please contact:

Data Protection Officer
Helene International Pte. Ltd.
Email: contact@helenequan.com

We will review and respond to your enquiry as soon as reasonably possible.

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